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The website has the following in the web site, "Every month is poetry month at Pittsburgh Poetry Exchange." We analyzed that the web page also stated " A community resource for poets in Pittsburgh." It also stated " Pittsburgh Poetry Exchange was founded in 1974 as a community-based organization of local poets. We are a service organization and an information exchange, and we promote poets and poetry. Pittsburgh Poetry Exchange conducts ongoing workshops and produces or co-produces an annual poetry reading, forums, and other special events. We have a special interest in supporting all area poetry activities." The header had poetry in Pittsburgh as the highest ranking search term. This keyword was followed by poetry workshops, poetry readings, and Pittsburgh poets which isn't as urgent as poetry in Pittsburgh. The other words they uses is community poetry movement. Michael Wurster is also included and will not be understood by search crawlers.